Posts Tagged With: KIA

Kia Optima Hybrid “World Record” Commercial

“Kia built a midsize sedan that set a world record. The Optima Hybrid traveled almost 8,000 miles through the contiguous 48 states on less than 123 gallons (64.5 MPG).” text/Kia

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You Thought Subaru Wasn’t Domestic. Guess Again.

The ‘Indy Star’ reported on September 22nd, that the Subaru of Indiana Automotive Inc. plans to add 100 full-time positions to their production line. This bring plant workers to nearly 3,300. This increased demand is attributed to rising sales of the Subaru Outback and Subaru Legacy. This is a promising sign for not only Subaru, but the nation as a whole. Kudos Subaru for creating even MORE American jobs. That’s the Subaru Love at work.

(Visit the Indy Star story here)

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Forester Goes Offroad, Where will YOUR Subaru take you?

Who says a Forester can’t hang with the big dogs? Jalopnik proves them wrong, when he hits some rough country that most of the off-road prepared JEEPs won’t even tackle!

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Subaru Annouces Their Participation in Fall Car Care Month

As of October 1st, Subaru has announced their involvement in Car Care month. This program stresses the importance of proper, regular vehicle maintenance in preparation for colder weather. Several Subaru dealerships, including Rimrock Subaru, are opening their doors to customers for free inspections. Click here for Rimrock Subaru’s service specials.

PR News Wire has more on Fall Car Care Month:

— Free Vehicle Diagnostic Inspections Offered to Subaru Drivers in October —
CHERRY HILL, N.J., Oct. 1 /PRNewswire/ — Subaru of America, Inc. announced today that the company is endorsing the Car Care Council’s Fall Car Care Month, a nationwide October program highlighting the importance of regular vehicle maintenance. To help Subaru owners heed the council’s advice to “Be Car Care Aware,” most Subaru dealers are offering free vehicle diagnostic inspections in preparation for the demands of winter driving.

The Car Care Council notes that regularly maintaining your vehicle – including checking the oil, filters and fluids; belts and hoses; brakes and tires; and the air conditioning system – can preserve your automotive investment by helping your vehicle last longer.

“No matter where you live or what you drive, Fall is always a good time to prepare your vehicle for winter’s cooler weather – and regular maintenance will also help improve your mileage, lower emissions, and improve the future resale value of your vehicle,” notes Gary Palanjian, vice president of parts and service, Subaru of America, Inc. “We want every Subaru driver to enjoy the highest possible safety, performance and fuel economy, which is why we support Fall Car Care Month and offer the free service inspections.”

During Fall Car Care Month, Subaru dealers will be performing a thorough no-obligation multi-point diagnostic checkup of all major operating systems, and owners will receive a written report of the vehicle’s condition. Consumers can visit to find a participating dealer.
About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit
About the Car Care Council

The Car Care Council is a national non-profit organization providing information for the “Be Car Care Aware” consumer education campaign that promotes the benefits of regular vehicle care, maintenance and repair. For more information, visit

Read the original article here, or print your Free inspection coupon here!

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Subaru Rally Team Cleans up at New Jersey Rallycross

Subaru Rally team rock stars, Travis Pastrana and Dave Mirra took 2nd and 3rd place (respectively) this past weekend at Round 1 of the New Jersey Rallycross. The event, organized by RallyCar (once Rally America) took place at the Lightning Bolt course at the New Jersey Motorsports Park. The track featured three dirt sections on a 1.3 mile course. This represents a major debut for the sport of Rallycross in America. RallyBuzz has more information on the event!

(Aug 31, 2010) European-style wheel-to-wheel rallycross made its U.S. debut in thrilling style this past weekend in New Jersey with the help of a determined performance by Subaru driver Travis Pastrana in his 2011 Subaru Impreza WRX STI. Starting from the back of a six car grid after a restart, Pastrana worked his way through the field to finish 2nd overall in the final. Pastrana’s Subaru teammate, Dave Mirra, finished close behind in 3rd overall. The Rallycross, organized by RallyCar (formerly Rally America), was held at the Lightning Bolt course of New Jersey Motorsports Park, a 1.3 mile track which was modified to include three dirt sections. Pastrana’s performance wowed the thousands of fans in attendance and helped create a memorable debut for the sport in America.
Rallycross features wheel-to-wheel racing among production based cars on short tracks that feature a mix of tarmac and dirt. In addition to the dirt sections, rallycross tracks feature a “Joker” lap section that each car must take a once at some point during the race. A Joker lap is a small detour that typically takes the driver a few seconds longer to complete than the standard course lap. It adds a level of unpredictability to the race outcome and drivers must strategize on the optimal time to take the joker lap. Many of the cars competing in New Jersey were rally cars that also compete in the Rally America National Championship with the exception of a few purpose-built rallycross cars brought over from Europe. The sport is extremely popular in Europe, where the FIA’s European Rallycross Championship represents the highest and most competitive level of the sport.

This was an absolute blast, a lot of fun,” said Pastrana. “This series has a chance to be the most epic and the most fun thing that anyone’s ever raced and driven.”
Pastrana and Mirra were 2nd and 3rd quickest in qualifying, which determines lane choice and running group within three subsequent heats. Impressive performances in the heats solidified Pastrana and Mirra in 1st and 4th respectively for the A-Main, the final event.
On the first lap of the A-Main, whilst trailing close to Tanner Foust, Pastrana pushed wide on a tarmac-to-dirt transition and impacted a tire wall. Pastrana was able to continue and his Subaru was undamaged, but the A-Main was red flagged due to the damaged and now mis-aligned tire wall. Pastrana was penalized to the back of the six car grid and the race was restarted, with a new standing start. With just five laps on the 1.3 mile course Pastrana quickly went to work pressuring and passing each driver in front of him with a show of skill and aggression that thrilled the thousands of fans in attendance. Pastrana eventually reached 2nd place and trailed Foust, the race leader by just seconds, but Pastrana had yet to complete his Joker lap and in doing so ran out of laps to continue his fight toward Foust. Pastrana exited the Joker lap just ahead of teammate Dave Mirra who was pressuring from behind, and the Subaru duo crossed the finish line in 2nd and 3rd Overall, with Tanner Foust taking victory.

Read the original story here!

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Get Enough G’s?? Kazuhiro Tanaka Brings a Fan to Tears

Team Orange driver, Kazuhiro Tanaka brings some original “G’s” with this 2008 clip from the Japanese drift team. It doesn’t look like he’s even trying!

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Subaru Australia puts their own Twist on the New Subaru

The Aussies just released this latest commercial featuring the new 2011 WRX. Lets see how they do things, ‘down-under’!

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Subaru Awarded ‘Most Adoption-Friendly’ Company in the US!

Subaru was named the most ‘Adoption-friendly’ company recently by the Dave Thomas Foundation for Adoption’s “Best Adoption-Friendly Workplaces in America” list. With Subaru of America Inc’s reputation for building family-friendly vehicles, it’s little wonder; this signals the 4th consecutive year that SOA has taken home this award. AutoTalk has more on this story:

Subaru of America, Inc., known for its reputation of building family-friendly vehicles, is continuing to build a reputation for generous adoption assistance benefits for its employees. Subaru, for the second year in a row, was ranked #1 in the automotive industry category on the Dave Thomas Foundation for Adoption’s “Best Adoption-Friendly Workplaces in America” list.
This special achievement marks the fourth consecutive year that Subaru has been honored by the foundation. The list, categorized by industry and size of business, names Subaru of America, Inc.:
#1 in the auto industry category
#2 in the medium-sized company category
#7 out of all companies in the United States
“Subaru remains extremely proud to support its employees and our adoption assistance program allows them to make a special difference in the lives of children,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “As a family-focused organization, we are thrilled to provide employees with the financial assistance necessary to welcome children into their homes.”
The primary ranking criterion for the Dave Thomas Foundation is the maximum amount of financial reimbursement per adoption, including any additional support for special needs adoption. The secondary criterion is the maximum amount of fully or partially paid leave for adoption. Companies with a combination of both criteria rank higher than those with just one. Honorees include the top 100 companies, the top ten by size and the top five in each industry. The foundation compiled the results from survey data collected from more than 900 U.S. employers, several survey partners and through subscriber and member participation.

Read the original story, HERE!

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Subaru Announces their NEW Boxer motor!

Earlier this month, Subaru announced that it would be releasing their latest incarnation of the the famous ‘Boxer’ 4-cylinder motor,

named as such because as the cylinders rotate, it resembles a boxer punching. This represents the first dramatic change to the Boxer motor in 21 years! The motor will still be a 2.5 liter, however, the cylinder bore will be smaller, and the crankshaft stroke will be longer. This allows the new motor to have the same displacement as the older motor, but reportedly improves gas mileage, and increases low/midrange torque. It’ll first be available in the United States, in the 2011 model Forester. has more on the story:

Following the announcement of Subaru’s third generation boxer engine, the company has shed initial details of the 2011 Forester, which will debut with the new engine. The engine is in a form of a 2.5 liter, with different bore and stroke configurations that give a larger displacement, 2,498 cc to be precise.

The engine it replaces has a 2,457 cc displacement. The new engine also benefits from a chain-driven cam, instead of belt.

Power remains the same at 170hp while torque increases to 236Nm from 230Nm. This peak torque is achieved at 4,100 RPM, lower by 300 RPM. Fuel efficiency has been

slightly improved. Both manual and automatic models offer 21 MPG for city and 27 MPG for highway respectively. This compares to 20/27 MPG for the manual and 20/26 MPG for the automatic in the 2009 model.

Pricing in the US starts from $20,495 for the base 2.5X with a manual transmission and tops out with the 2.5XT Touring with a $29,995 price tag. The 2.5XT models retain the 224hp turbocharged engine. Features that will be offered include Vehicle Dynamics Control (VDC), remote keyless entry, HD radio with 4.3-inch LCD screen and 6 speakers (standard for 2.5X Limited), rear-view camera (optional) and the list goes on.

Click here for the original story!

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Get more G’s… on your phone!

In their latest stroke of “Get More G’s” genius, the people of at Subaru have developed their latest APP for the iPhone. If you’ve always wanted to see what your face would look like if you were in the cockpit of a high-horsepower rally car, all in the comfort of your own home, their latest app is right up your alley.

According to their website, this APP does the following:


• A G-meter that rates the level of g-forces applied.
• Share pictures with your friends via email or Facebook and Twitter.
• A post-to-Flickr function that allows you to add the photos to your photostream.



Check it out on Apple’s website, here!

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