Posts Tagged With: subaru montana

Wish Upon the Pleiades


Subaru was founded 63 years ago by Kenji Kita. He had a long dream of getting the company he was the CEO of, Fuji Heavy Industries, into the business of car manufacturing. Kita began plans for building a car with the development code-name P-1. Kita asked for and received many proposals for an official name for the new car. None appealed to him in any significant way, which lead to the first time ever that love made a Subaru a Subaru.

Kita gave the car a Japanese name that he had “been cherishing in his heart”: Subaru, which is the name of the Pleiades star cluster in Japanese. So much of his love, heart and soul was put into this car that no name was good enough except for one that came from so deep in his heart.

The Pleiades is a star cluster not too far from Earth and visible with the naked eye. The cluster is dominated by hot blue and extremely luminous stars that have formed within the last 100 million years. The Pleiades were an inspiration to Kita 63 years ago as he navigated his way through the invention of the brand, as well as helping sailors navigate the Mediterranean Sea, as ‘the season of navigation began with their heliacal rising’. Subaru has even recently collaborated with Japanese anime studio to produce animation series ‘Wish Upon the Pleiades’ as a marketing effort in Japan. The series can be viewed on YouTube and a film adaptation is currently in production.

The Pleiades were used to create the logo for Subaru as well. The six star design (although the star cluster contains seven stars, two of them are so close they look like one) is the focal point of the brand’s emblem. There has always been a blue background due to the bright blue burning of the stars. Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.

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Learn more about the 2015 WRX STI | Rimrock Subaru

The next generation Subaru WRX STI is a winner. It is truly the Daily Driver Rally Car!

On this episode of Ignition by MotorTrend, Carlos Lago tests the 2015 Subaru WRX STI. Much like the new WRX, this STI has an entirely new and significantly stiffer body structure, but unlike the WRX, it still uses the same 305 horsepower 2.5-liter turbocharged flat-four that’s powered the car since 2008. Want to see how the performance improvements stack up in reality? Well…Watch the video below! 🙂


Yeah, you know you want to test drive one!

Check out for our latest inventory!

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We’re Sharing the Love with Family Service, Inc. | Rimrock Subaru

Rimrock Subaru and
Family Service, Inc. Billings, MT

Rimrock Subaru & FSI

April, 7, 2014

Rimrock Subaru of Billings recently announced the results of its “Share The Love” winter campaign to support Billings’ own Family Service, Inc. Subaru of America will be presenting a check for $6,583.25 to Family Service, Inc. directors at 1824 First Ave North, the home of Family Service on Wednesday, April 9th at 9:00am.  This celebration of community generosity will take place in conjunction with the annual volunteer appreciation breakfast at Family Service.

Family Service works to prevent homelessness and alleviate poverty in Yellowstone County. They assist struggling families with basic needs, including food, clothing, rent and utilities. They also offer special services  like back to school supplies for children, holiday meals and gifts, or vision care assistance, helping vulnerable children, adults and senior citizens.

The money raised during Subaru of America’s sixth annual “Share the Love” event, during which customers buying or leasing a new Subaru had the opportunity to designate a $250 donation from Subaru to charity. Five national charities were selected by Subaru of America, and individual Subaru retailers were allowed to add a sixth charity from their local community.

Rimrock Subaru partnered with Family Service, Inc., a decision clearly embraced by the dealership’s customer base. More than a third of Rimrock Subaru’s customers chose to designate Subaru’s donation to Family Service, Inc., resulting in a fundraising success that exceeded expectations.

“Family Service has operated in Billings for more than 100 years.” said Executive Director, Stacy Brown. “Generous local donors and volunteers are vital partners in our work, making it possible to provide help, preserve dignity and instill hope among our neighbors in need.”

“This was the first year that Subaru asked dealers to choose a hometown charity option, and we were thrilled to be able to partner with Family service Inc.,” said Ernie Lee, Owner/Partner of Rimrock Subaru. “Family Service Inc. changes lives, and helps stop the cycle of homelessness in our community. Our customers appreciate that, and they support the Family Service mission.”

Subaru of America officials have said they expect to donate $10 million to charities in 2014 as part of the “Share the Love” campaign, which has provided $35 million in donations over the last six years.
Rimrock Subaru, owned by Ernie Lee, John Soares and Steve Zabawa, has been in business at 324 S. 24th St W in Billings since 2002.

For more information: Ernie Lee, GM Rimrock Subaru 651-5200.

Jane McCracken, Director of Development, Family Service, Inc. 259-2269

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The Crossover Climb Challenge | Rimrock Subaru

Recently, an independent testing organization, the USAC, put unmodified, factory-spec, all-wheel-drive vehicles from various manufacturers through a very difficult test – climbing and descending a slippery, steep, low traction ramp, to simulate a slick or ice covered hill. See if Subaru Symmetrical All-Wheel Drive is up for the challenge in this entertaining video.

Also, check out this video, where instructors investigate the safety of the AWD systems of the top Crossovers on the road today, at the Emergency Vehicle Operations Center, which teaches police, firefighters, and other first-responders how to deal with the toughest road conditions imaginable.

Learn more, or browse our HUGE inventory, at

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Subaru Vehicles earn “Perfect Scores” | Latest Safety Tests | Rimrock Subaru

“…At the top of the list are the Subaru Legacy and Outback, which earned perfect scores in our tests for avoiding crashes at both 12 and 25 miles per hour.” – David Zuby, Chief Research Officer, IIHS.

Well, looks like Subaru has done it again – the IIHS reports that the Legacy and the Outback topped the list of vehicles with collision avoidance systems – rating best (IIHS rating of ‘superior’) in the industry. The IIHS studied over 70 midsize cars and SUV’s. The tests measured how responsive the avoidance systems are – alerting drivers about possible rear-end collisions, and whether the vehicles are able to avoid a crash or appropriately reduce their speed.

“Front crash prevention systems can add a thousand dollars or more to the cost of a new car,” said David Zuby, chief research officer at IIHS. “Our new ratings let consumers know which systems offer the most promise for the extra expense.” And there is good reason to pay attention to these statistics; according to 2011 Department of Transportation data, there were 1.7 million rear-end accidents in the U.S. alone that year, with 21 percent of those resulting in injuries.

Of the vehicles tested, the Subaru EyeSight collision avoidance system is the only system that automatically applied the brakes, and prevented the vehicles from hitting the target when traveling at the test speeds of 25 mph and 12 mph.

Watch a video of the results, here:

Check out our massive inventory of new and pre-loved Subaru Vehicles, at our website, !

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Subaru How-To | Navigation System | Rimrock Subaru

Are you getting the most out of your powerful Navigation System? A little confused by the system? Check out this informative and simple tutorial:

Rimrock Subaru has a vast selection of new and pre-loved Subarus for every budget in the Montana and Wyoming region! Check us out today!

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Subaru Crash Testing – A History | Rimrock Subaru

Have you seen the early crash testing that Subaru did?

Subaru safety sure has come a long way!


To experience a Subaru first hand, stop in to Rimrock Subaru, or call us at 866-979-1644!

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Subaru will take you places! | Rimrock Subaru

Check out this funny new Subaru Commercial!


Check out our inventory of new and pre-loved Subarus at

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Subarus are Built to Last! | VIDEO | Rimrock Subaru

The long lasting Subaru Outback from Rimrock Subaru doesn’t always take the easiest path…but you can count on it seeing a lot more places other cars jus’t wont see. 96% of ALL Subaru vehicles are still on the road after 10 years! Right now we have 66 new Subarus in stock at Rimrock Subaru!

Visit us today at !

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Subaru – Go anywhere, Do anything! | VIDEO | Rimrock Subaru

With a Subaru, you often have the vehicular freedom to go virtually anywhere and do anything. However…sometimes a little discretion is good.

Check out this hilarious new “Lets Do That!” Subaru of America TV Commercial!


Rimrock Subaru has a massive inventory of New and Pre-loved Subarus in stock, at great prices! Check us out today at

Interested in Subaru but not ready to buy? Like us on Facebook for all kinds of Montana Subaru Deals and Events!

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