Posts Tagged With: billings subaru

Wish Upon the Pleiades


Subaru was founded 63 years ago by Kenji Kita. He had a long dream of getting the company he was the CEO of, Fuji Heavy Industries, into the business of car manufacturing. Kita began plans for building a car with the development code-name P-1. Kita asked for and received many proposals for an official name for the new car. None appealed to him in any significant way, which lead to the first time ever that love made a Subaru a Subaru.

Kita gave the car a Japanese name that he had “been cherishing in his heart”: Subaru, which is the name of the Pleiades star cluster in Japanese. So much of his love, heart and soul was put into this car that no name was good enough except for one that came from so deep in his heart.

The Pleiades is a star cluster not too far from Earth and visible with the naked eye. The cluster is dominated by hot blue and extremely luminous stars that have formed within the last 100 million years. The Pleiades were an inspiration to Kita 63 years ago as he navigated his way through the invention of the brand, as well as helping sailors navigate the Mediterranean Sea, as ‘the season of navigation began with their heliacal rising’. Subaru has even recently collaborated with Japanese anime studio to produce animation series ‘Wish Upon the Pleiades’ as a marketing effort in Japan. The series can be viewed on YouTube and a film adaptation is currently in production.

The Pleiades were used to create the logo for Subaru as well. The six star design (although the star cluster contains seven stars, two of them are so close they look like one) is the focal point of the brand’s emblem. There has always been a blue background due to the bright blue burning of the stars. Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.

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Adventure is about Discovery – XV Crosstrek | Rimrock Subaru

This Discovery Channel clip features surfer, camper and adventurer Austin Horick. Adventure is always about discovery! And Austin discovers his world with his Subaru. Follow Austin as he starts his day at dawn to pursue his passion of surfing. With the help of his 2014 Subaru XV Crosstrek, Austin is able to effortlessly reach his shoreline destination with surfing equipment in tow.

Even so, Horick’s story is more than a surf outing. It’s a reminder that if you are open to new experiences and go after your interests, great things can come of it. Are you being limited by your vehicle? Why settle?!

Come test drive a Subaru and see what you’re missing!

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XV Crosstrek Run [VIDEO]

Two free skiers, Luke aka ‘Lupe’ Hagearty and Liam McKinley, will set out on a journey in their 2013 XV Crosstrek to hit some of America’s most famous ski resorts and events.

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Share The Love Event – Rimrock Subaru



Get a great deal (0% APR financing on a new Subaru – select models) and Subaru will donate $250 to your choice of five charities: Alzheimer’s Association®, ASPCA®, Make-A-Wish®, Meals On Wheels Association of America® and USO.

November 21, 2012 — January 2, 2013.

Its a nice reflection on us all! Over the last four years, Subaru has donated nearly $20 million dollars to charity. We hope to donate another $5 million by sharing the love again this year.

Click Here or the button below to learn more about how you can help!



Rimrock Subaru has a Poinsettia Tree in the showroom. Share the Love
by giving to Family Services, Inc. and granting a child’s wish. Please
bring a gift for a child to Rimrock Subaru and then you can pick out a
poinsettia to take home and enjoy for the holidays!


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2014 BRZ STi, WRX, and More – Subaru Rumors, Spy Photos, and Facts

New 2014 Subaru rumors – what are your thoughts?

August 28th, 2012.
According to a recent publication by MotorTrend, there are several freshly upgraded Subaru vehicles on the way in 2013-2014.  Automotive News is also suggesting that Subaru may be focusing on enhanced performance on several successful vehicles in the next couple of years.

First up, the new 2014 Subaru WRX Spy Photos…

Varied Artist’s Concepts and Leaked Spy Photos:

Above you see two images of a mule of the next generation car for testing, and two artist renderings of the 2014 WRX. What do you think?

The 2014 WRX rumored to have a turbocharged 2.0 leter F-4 270 hp engine, with the BRZ’s six speed transmission and other BRZ technologies. The WRX STi will likely be around 305 hp with other rally performance enhancements. Both these cars are expected to hit our lot here at Rimrock Subaru in 2014.

Yep, the 2013 BRZ is a brand new car, but Subaru may already be doing some serious tinkering for its debut in 2014. It’s rumored by top industry sites like MotorTrend and MotorAuthority that the 2014 Subaru BRZ may (and some say likely will) have a performance enhanced STi edition, as well as a BRZ convertible edition, and possibly a new exterior look. The STi may have an upgraded boxer engine in the 250-280 hp range, with an even further lowered suspension, improved aerodynamics, and enhanced brakes.

2014 BRZ STi Artist’s Rendering:

The 2014 Impreza and Forester lineups may include hybrid versions, as well as body changes and enhanced aerodynamics. The Tribeca may be discontinued after next year, with an all-new successor (with three row seating) for 2014.

Changes are coming – and they’re looking good, right?

Tell us your thoughts!

Check out our current Subaru inventory or learn more about Subaru at

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Subaru RallyCross Team – Coming Sept 15th to Rimrock Subaru!

Come to Rimrock Subaru on September 15th to see the awesome #40 Subaru STI Rallycross car of X Games BMX legend and Subaru rally driver Dave Mirra! Accompanying Mirra’s Rallycross car is an interactive trailer featuring SPT parts displays, rally and team information as well as poster giveaways!

Bring your Subaru to the event to show off what you’ve done with your ride!

For the most up to date information on this event, like us on facebook and follow the action!

More information:
The Subaru PUMA RallyCross Team is the factory backed rally team for Subaru of America, Inc., managed by Subaru technical partner Vermont SportsCar. The all-star team consists of BMX legend and professional Rally athlete Dave Mirra; Professional skateboarder Bucky Lasek; and three-time European RallyCross champion Sverre Isachsen. The team will be competing in the six-round Global RallyCross Championship (GRC) series. The GRC combines the energy of motorsport with the attitude of action sport, and features production-based, compact cars highly modified for competition to produce more than 600 horsepower. With all-wheel drive, GRC cars can turn on a dime and accelerate from zero to 60 mph in two seconds! The race tracks, usually around one mile long, are made up of asphalt and dirt and include a crowd-thrilling, crossover 70-foot gap jump along with tight turns and snap directional changes. Races progress in multi-car heats towards an eight-car main event.
Check out this website for more information: Subaru RallyCross Official Site
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Subaru Core Technology – Episode 4 – Ring-Shaped Reinforcement Frame [VIDEO]

This last Episode of the Subaru Core Technology Movie demonstrates, in detail, the advantages of the Ring-Shaped Reinforcement Frame. (10 minutes long)

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The Subaru BRZ, only one left!

Well, it’s come to that point when Rimrock Subaru only has ONE Subaru BRZ left in inventory. You know, that hot new sports car everyone is talking about.

They’re becoming scarce around the world, so stop in to Rimrock Subaru and check it out. When its gone, we don’t know when we might get another!

You can also view details about our last available BRZ, here: Rimrock Subaru BRZ!

See our recent advertisement below!

Subaru BRZ

Only one Subaru BRZ left at Rimrock Subaru!

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Subaru Core Technology – Episode 3 – Dynamic Chassis Control Concept [VIDEO]

This next Episode of the Subaru Core Technology Movie demonstrates, in detail, the advantages of the Dynamic Chassis Control Concept. (10 minutes long)

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High-speed ride with Subaru Rally Team USA [VIDEO]

Watch David Higgins and Craig Drew in their Subaru Rally Team USA WRX STI race through the Pennsylvania woods, in the forest stages of Pennsylvania’s STPR Rally. At an average speed of over 70 miles per hour (on mud and gravel), this is some impressive driving!

To watch more Subaru Rally videos online, check out:

For more information on Subaru vehicles, visit:

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