Posts Tagged With: Rimrock Auto Group

Wish Upon the Pleiades

subaru_logoevolution

Subaru was founded 63 years ago by Kenji Kita. He had a long dream of getting the company he was the CEO of, Fuji Heavy Industries, into the business of car manufacturing. Kita began plans for building a car with the development code-name P-1. Kita asked for and received many proposals for an official name for the new car. None appealed to him in any significant way, which lead to the first time ever that love made a Subaru a Subaru.

Kita gave the car a Japanese name that he had “been cherishing in his heart”: Subaru, which is the name of the Pleiades star cluster in Japanese. So much of his love, heart and soul was put into this car that no name was good enough except for one that came from so deep in his heart.

The Pleiades is a star cluster not too far from Earth and visible with the naked eye. The cluster is dominated by hot blue and extremely luminous stars that have formed within the last 100 million years. The Pleiades were an inspiration to Kita 63 years ago as he navigated his way through the invention of the brand, as well as helping sailors navigate the Mediterranean Sea, as ‘the season of navigation began with their heliacal rising’. Subaru has even recently collaborated with Japanese anime studio to produce animation series ‘Wish Upon the Pleiades’ as a marketing effort in Japan. The series can be viewed on YouTube and a film adaptation is currently in production.

The Pleiades were used to create the logo for Subaru as well. The six star design (although the star cluster contains seven stars, two of them are so close they look like one) is the focal point of the brand’s emblem. There has always been a blue background due to the bright blue burning of the stars. Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.

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The Crossover Climb Challenge | Rimrock Subaru

Recently, an independent testing organization, the USAC, put unmodified, factory-spec, all-wheel-drive vehicles from various manufacturers through a very difficult test – climbing and descending a slippery, steep, low traction ramp, to simulate a slick or ice covered hill. See if Subaru Symmetrical All-Wheel Drive is up for the challenge in this entertaining video.

Also, check out this video, where instructors investigate the safety of the AWD systems of the top Crossovers on the road today, at the Emergency Vehicle Operations Center, which teaches police, firefighters, and other first-responders how to deal with the toughest road conditions imaginable.

Learn more, or browse our HUGE inventory, at http://www.rimrocksubaru.com

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2014 Kia Forte & Sorento Reviews | Rimrock Subaru Kia

Have you seen some of the new restyled, technologically advanced Kia offerings? If not, you’re missing out!

Check out what Kia Product Strategy Manager, Dan Tiet and Kia Senior Product Strategy Manager, Steve Hirashiki have to say about the 2014 Kia Forte and 2014 Kia Sorento in these two videos:

The all-new 2014 Kia Forte is the ultimate car for those who love technology. Offering style, comfort and centered around technology, the Kia Forte is this generation’s modern form of transportation.

With high-tech features such as UVO e-services with smart phone app, Bluetooth 3.0 for hands-free calling, push-button start, music streaming and rear-camera display, this vehicle is the ultimate car for digital fanatics. Once again, the Forte reminds us why it’s important to respect the tech.

The Forte doesn’t stop with style and technology since comfort and convenience are also more important than ever. Thanks to its front-heated seats, dual-zone automatic temperature control and power-folding outside side mirrors, this car provides a comfortable driving experience. Does the Forte sound interesting? Of course it does! Rimrock Kia currently has brand new Forte’s in stock!

The all-new 2014 Kia Sorento is a world class CUV.

Building on Kia’s reputation for award winning design, the Sorento added new enhancements that unite convenience, luxury and versatility.

The Sorento provides comfort with features such as power liftgate with programmable height, panoramic sunroof complete with power sunshade, power-folding outside mirrors and second row sun shades. From styling to safety, comfort to performance, economy to technology, the all-new 2014 Kia Sorento has an answer for everything.

With additional high-tech features such as the push button start key, Bluetooth wireless technology, blind spot detection and UVO e-services with voice command navigation, the Sorento keeps you and your family connected while on the road. Looking at the Kia Sorento? Rimrock Kia currently has brand new Sorento’s in stock!

Interested in learning more, or scheduling a test drive? Visit our website for more on the Kia Forte and Kia Sorento. Cant make it out here? Remember, we deliver!

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Are Subarus the best cars money can buy?

Are Subarus the best cars money can buy? Well, we think so, many of our customers think so, and CNN Money seems to think so too.

By Alex Taylor III, senior editor-at-large, FORTUNE

FORTUNE — By the usual measurements, Subaru should be no more than an afterthought in the U.S. car market. It sells just seven car and crossover models and accounts for a slim 2.3% of U.S. auto sales. By itself, the Toyota Camry outsells the entire Subaru lineup. For years Subaru has been essentially a regional brand — strong in the Northeast and Northwest but unknown in the rest of the country. No overnight success, Subaru of America — the U.S. arm of Japan’s Fuji Heavy Industries — began selling cars in the U.S. 44 years ago and still ranks only 12th in size. Hyundai and Kia, which arrived two decades later, have developed broader product lines and sell several times more vehicles.

Yet Subaru has racked up more endorsements by independent arbiters of automotive quality and safety than just about any other manufacturer. Consumer Reports rates Subaru above Mercedes-Benz, BMW, and every other manufacturer in performance, comfort, utility, and reliability, and says the company makes the best cars in America. ALG (formerly Automotive Lease Guide), the industry’s arbiter of residual value and used-car prices, named Subaru the leader in retained value among mainstream brands. And after crash tests, the Insurance Institute for Highway Safety made Subaru a “top safety pick” across its entire product line, a distinction no other manufacturer can claim…

Read the whole story here: http://management.fortune.cnn.com/2012/11/19/subaru-best-cars/

Check out our inventory at: http://www.rimrocksubaru.com

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Factory Fresh Subaru BRZ @ Rimrock Subaru

Here’s our latest hot red BRZ, fresh off the truck, with protective plastic still in place!

Call (888) 696-3165 to learn more!

See more here: https://www.facebook.com/media/set/?set=a.10151063575793349.458300.311599723348&type=1&l=568657356c

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Rimrock Kia Dealership – Interior Panorama

A Composite Panorama Image  of Rimrock Kia, in Billings, MT, (8-1-12)

Click to view larger:

Rimrock Kia

Photo/Brandon S Templeton

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Rimrock Kia Dealership – Exterior Panorama

A Composite Panorama Image  of Rimrock Kia, in Billings, MT, (8-1-12)

Click to view larger:

Photo/Brandon S Templeton

Categories: Latest Rimrock Subaru News | Tags: , , , , | Leave a comment

Rimrock Subaru Dealership – Exterior Panorama

A Composite Panorama Image  of Rimrock Subaru, in Billings, MT, (8-1-12)

Click to view larger:

Rimrock Subaru

Photo/Brandon S. Templeton

Categories: Latest Rimrock Subaru News | Tags: , , , | Leave a comment

Subaru Core Technology – Episode 4 – Ring-Shaped Reinforcement Frame [VIDEO]

This last Episode of the Subaru Core Technology Movie demonstrates, in detail, the advantages of the Ring-Shaped Reinforcement Frame. (10 minutes long)

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Subaru Core Technology – Episode 3 – Dynamic Chassis Control Concept [VIDEO]

This next Episode of the Subaru Core Technology Movie demonstrates, in detail, the advantages of the Dynamic Chassis Control Concept. (10 minutes long)

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