Posts Tagged With: WRX

Wish Upon the Pleiades

subaru_logoevolution

Subaru was founded 63 years ago by Kenji Kita. He had a long dream of getting the company he was the CEO of, Fuji Heavy Industries, into the business of car manufacturing. Kita began plans for building a car with the development code-name P-1. Kita asked for and received many proposals for an official name for the new car. None appealed to him in any significant way, which lead to the first time ever that love made a Subaru a Subaru.

Kita gave the car a Japanese name that he had “been cherishing in his heart”: Subaru, which is the name of the Pleiades star cluster in Japanese. So much of his love, heart and soul was put into this car that no name was good enough except for one that came from so deep in his heart.

The Pleiades is a star cluster not too far from Earth and visible with the naked eye. The cluster is dominated by hot blue and extremely luminous stars that have formed within the last 100 million years. The Pleiades were an inspiration to Kita 63 years ago as he navigated his way through the invention of the brand, as well as helping sailors navigate the Mediterranean Sea, as ‘the season of navigation began with their heliacal rising’. Subaru has even recently collaborated with Japanese anime studio to produce animation series ‘Wish Upon the Pleiades’ as a marketing effort in Japan. The series can be viewed on YouTube and a film adaptation is currently in production.

The Pleiades were used to create the logo for Subaru as well. The six star design (although the star cluster contains seven stars, two of them are so close they look like one) is the focal point of the brand’s emblem. There has always been a blue background due to the bright blue burning of the stars. Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.

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Making of the 2015 WRX and WRX STI | Rimrock Subaru

The Subaru WRX and STI cement the standard by which Rally performance is measured. The Subaru engineers set about redesigning an already legendary performer and had only one goal: create the best-handling WRX and STI ever. See how they did it!

Learn More: http://www.rimrocksubaru.com

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2014 Subaru Forester Impressions, and a new TV Spot | Rimrock Subaru

Real life Forester owners Tom Knight and Margo Romanowski spent a day driving the all-new Forester 2.5i model, and they give their honest impressions.

You never know what you’ll find when you venture off the beaten path. Especially when you’re in a Subaru. Music Track “So Moved” by Bingo.

You know you’re intrigued! Come by Rimrock Subaru today to go on your own test drive of a new 2013 or 2014 Subaru Forester, Outback, XV Crosstrek, Legacy, Tribeca, Impreza, BRZ or WRX!

Or learn more from the comfort of your own home by visiting http://www.rimrocksubaru.com !

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Motortrend Posts Spy Photos of the 2015 WRX STI! | Rimrock Subaru

2015-Subaru-Impreza-WRX-front-three-quarters-view-on-track

The Subaru world was abuzz recently when Subaru displayed the concept WRX car at the NYC Auto Show (See here: https://rimrocksubarukia.wordpress.com/2013/03/29/new-subaru-wrx-concept-car-like-no-other-rimrock-subaru/)

Now, Motortrend has released spy photos of a prototype 2015 WRX on the streets! Unfortunately, not all of the elements of the amazing concept car appear to have made it to the prototype. However, many design elements have.

“Luckily, Subaru has seen fit to give the WRX’s nose and tail more of an overhaul in the transformation from the Impreza. Where old WRX models gained sportier trim, diffusers, and the like, the 2015 WRX looks to be gaining different front and rear fascias when compared with its more-plebian donor. Here is where we can see the influence of the fantastic New York concept car: the front clip wears an almost-identical hexagonal grille, trapezoidal lower intakes, and LED-encircled xenon headlights. Around back, the diffuser has similar ribbing to the concept car. Since this is a WRX STI, there is the requisite giant rear wing. Other changes include larger wheels, LED taillights, and a hood scoop.” – Motortrend

Check out the full story and see the photos here:

http://wot.motortrend.com/2015-subaru-wrx-sti-caught-with-impreza-like-body-355517.html?sc_cid=social7191214#axzz2Qdkppj00

Want to get your hands on the new 2013 Subaru WRX or BRZ? Check out our inventory at http://www.rimrocksubaru.com!

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Rimrock Subaru – Mirra #40 WRX RallyCross Meet & Car Show

Dave Mirra’s #40 Rally Car and MySickSubaru.com Car Show at Rimrock Subaru, Saturday, September 15th, 2012. Food, Fun and Fast Cars! We had a great turnout, thanks to everyone who participated in the fun! Hope you all had a blast!

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One last teaser before Saturday – Subaru RallyCross at Rimrock

Want more information? Click here: https://www.facebook.com/events/486747514669068/

Where is this going to be hosted? Click here: http://www.rimrocksubaru.com

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High-speed ride with Subaru Rally Team USA [VIDEO]

Watch David Higgins and Craig Drew in their Subaru Rally Team USA WRX STI race through the Pennsylvania woods, in the forest stages of Pennsylvania’s STPR Rally. At an average speed of over 70 miles per hour (on mud and gravel), this is some impressive driving!

To watch more Subaru Rally videos online, check out: www.subaru.com/rally

For more information on Subaru vehicles, visit: www.rimrocksubaru.com

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Subaru WRX STI Review – MotorTrend

Carlos Lago of the Ignition video series reviews the WRX STI:

Check out how you can get your hands on one of these cars: www.rimrocksubaru.com

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The Future of the Subaru WRX, a Long Wait Until 2014

It looks like we in the U.S. aren’t going to be getting the latest generation of WRX until 2014. While the latest incarnation of the Impreza will be a total redesign on the current model, the WRX will take a completely different redesign path than the new Impreza. As a result, latest speculation is that the new WRX will not be released until 2014.

Motor Trend has more on this latest news;

Remember the drama around removing the “Skyline” prefix from the GT-R when the all-new supercar debuted in late 2007? Well, it looks like nomenclature surgery is about to happen again, only this time Subaru is doing the separating. That’s right, the Impreza and famed WRX — joined at the hip since 1992 — are going their separate ways.

While the new production Impreza debuted at this year’s New York Auto Show, the next WRX will take a completely different path of development and will not surface until 2014. We know this because Subaru president Ikuo Mori said at a recent shareholder’s meeting: “We will launch a new sporty car in 2014.” The WRX is that car.

In the past week, we have learned from a source just how different the new WRX will be to the Impreza, employing totally different components.

This image, revealing how one artist sees the new WRX, depicts a new coupe model with a shorter wheelbase and heavy-duty bodywork It’s important to note that this is just one vision of the new car, it may turn out to look much different. Our source also tells us Subaru bosses haven’t decided if the WRX name will survive. For the time being, we’ll refer to it as WRX.

“Apart from a few nuts and bolts, every part on the WRX will be unique. Even the engine and body. Obviously the WRX’s platform will be inherited from the new Impreza, but it will be radically modified and significantly shortened,” says our source.

From now on, the Impreza will be the company’s core model, boasting a fuel-efficient, naturally aspirated 2.0-liter boxer engine. The car’s wheelbase has been slightly lengthened, while the A-pillar has been brought forward to maximize interior space and comfort levels. At this point, it is unclear if Subaru will attempt an Impreza-based performance model to bridge the gap until the new WRX arrives, but it appears unlikely.

“Up until now, the Impreza and WRX used many common parts, which translated into entry-level Imprezas that were over-engineered,” the source continued. The basic chassis and suspension had to employ certain parts needed for the WRX. That drove costs up, and many entry-level customers did not want or understand the significance of such high-tech parts, stresses our insider.

The WRX, on the other hand, will employ the very best from Subaru’s parts bin, starting with an updated version of the company’s rally-proven AWD system and a turbocharged boxer engine.

“The first thing you must understand about our all-new WRX is that we have developed it from the ground up to win in motorsports events. That’s why we have focused so heavily on weight issues, not to mention a shorter wheelbase that permits faster, more precise turn-in. Marry that to our proven AWD system, and we think we have a winner,” explains our source.

If you look at the Sebastien Loeb’s multiple-championship-winning Citroen C4 in the World Rally Championship, you can see where Subaru is coming from — or going to. They want to build a WRX that can beat the Citroen while still offering driving enthusiasts something special for their garages. The company has pulled out of WRC, but with the new WRX, a return looks possible. Above the WRX, Subaru will still offer a low-production flagship STI, a model our source calls a “race car for the road.”

“Obviously the rally model will be based on the top-of-the-line STI car, but unlike previous Impreza WRXs, this new WRX will be more hard-core and less forgiving on bumpy road surfaces,” adds our source. Collaboration with Toyota on the FT-86 project also seems to have something to do with the direction of the new WRX and STI. “If the truth be known, we were able to focus so deeply on the motorsports element with the new WRX because we developed a sister car with the Toyota FT-86. Bosses gave us permission to go all out because that car exists,” says our insider.

Our source also revealed what is going on in the bowels of Subaru’s R&D. On the short list for the WRX’s powerplant is a turbocharged 1.6-liter boxer pumping as much as 270 hp, and a twin-charger system involving a supercharger is being tested as well. The car’s body is rumored to be a little bigger than a Toyota Yaris, while its tread width is said to expand significantly. As for the STI, we are told that the flagship will also employ the WRX’s 1.6-liter boxer turbo, but that the engine will be reworked to generate upwards of 300 hp for motorsport competitiveness.

Subaru bosses see the new WRX initially competing in domestic rallies and gymkhanas, but they are also targeting Europe’s World Touring Car Championships as well as the long-awaited return to the WRC.

Bottom line? Get used to saying Subaru WRX (most of us enthusiasts do, anyway). Expect unprecedented levels of AWD handling and performance at a bargain price — the vehicle should land in showrooms in roughly two years in the $26,000-$29,000 range.

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Letters From Our Customers

We got a kind letter the other day from one of our customers who was happy with our service. Thank you very much Rand and Patricia for taking the time to write to us!

We send with the warmest appreciation our thanks to you, your service people, and especially to Craig Olivo who treated us with such care, friendliness and efficiency when our Subaru broke down on May 22.

We were nearly 600 miles from home in Culbertson, MT after a granddaughter’s graduation. The next morning our new (13,000 miles) Outback would not start. We called the hot line number and within a short time the representative had a flatbed haul from Glasgow, MT in Culbertson and took our car to Rimrock Subaru. It took more than a day to get parts and we had urgent business to get home to in Twin Bridges, so Craig loaned us a great little Saturn until our car was fixed.
We were able to get back to Billings in a couple of days and retrieve our car.

This 2011 Outback is the 4th Subaru in our family and we would have no other vehicle. Your excellent help when we really needed it is so very much appreciated.

We send thanks to you all.

Rand and Patricia Bradley

If you’d like to learn more about the dealership, Click here!

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