Posts Tagged With: Subaru

Wish Upon the Pleiades


Subaru was founded 63 years ago by Kenji Kita. He had a long dream of getting the company he was the CEO of, Fuji Heavy Industries, into the business of car manufacturing. Kita began plans for building a car with the development code-name P-1. Kita asked for and received many proposals for an official name for the new car. None appealed to him in any significant way, which lead to the first time ever that love made a Subaru a Subaru.

Kita gave the car a Japanese name that he had “been cherishing in his heart”: Subaru, which is the name of the Pleiades star cluster in Japanese. So much of his love, heart and soul was put into this car that no name was good enough except for one that came from so deep in his heart.

The Pleiades is a star cluster not too far from Earth and visible with the naked eye. The cluster is dominated by hot blue and extremely luminous stars that have formed within the last 100 million years. The Pleiades were an inspiration to Kita 63 years ago as he navigated his way through the invention of the brand, as well as helping sailors navigate the Mediterranean Sea, as ‘the season of navigation began with their heliacal rising’. Subaru has even recently collaborated with Japanese anime studio to produce animation series ‘Wish Upon the Pleiades’ as a marketing effort in Japan. The series can be viewed on YouTube and a film adaptation is currently in production.

The Pleiades were used to create the logo for Subaru as well. The six star design (although the star cluster contains seven stars, two of them are so close they look like one) is the focal point of the brand’s emblem. There has always been a blue background due to the bright blue burning of the stars. Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.

Categories: car dealerships in billings, mt, car dealerships in montana, Latest Rimrock Subaru News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Our customers love us!

Our Rimrock Subaru General Manager BJ Johnson is committed to exemplary customer service. Here is a review of one satisfied customer this past June.

“I want to thank Scott Johnson for putting me into my dream car. I wasn’t even planning on purchasing a brand new vehicle when I stepped onto the lot but we met Scott and test drove a 2016 Subaru Cross trek and I fell in love. He worked with us to get us into the new car with a comfortable and affordable price. He is wonderful to work with and very informative I will never buy a vehicle anywhere else or from anyone else. Thank you so much for making me feel like a million bucks in my new car, and I will for sure make the drive from Minot to purchase another vehicle from you!”
—Karma Mitchell

Visit Rimrock Subaru, your hometown Subaru dealer at 324 South 24th Street West, Billings, MT 59102.

Categories: Latest Rimrock Subaru News | Tags: , , | Leave a comment

The all new Subaru Forester

2016-subaru-forester-pricing-revealed-forester-25i-starts-at-22395-96725_1“For all of its functionality and ruggedness, the Forester still delivered comfort, reliability, and efficiency.”
—Motor Trend

Built to maintain value.

  • According to ALG, the 2016 Subaru Forester maintains its value longer than any other vehicle in the compact utility segment.
  • Best Resale Value

  • The Subaru Forester is one of the Top 10 cars with Best Resale Value for 2016 according to Kelley Blue Book’s
  • Built to last

  • 98% of Subaru Forester vehicles sold in the last 10 years are still on the road today.
  • Designed to Keep You Safe

  • The Subaru Forester is an IIHS Top Safety Pick for ten years running (2007-2016).
  • Visit Rimrock Subaru, your hometown Subaru dealer at 324 South 24th Street West, Billings, MT 59102.

    Categories: Latest Rimrock Subaru News | Tags: , | Leave a comment

    Bloomberg Business : Subaru is still the hottest car in America

    Bloomberg Business - Subaru is still the hottest car

    “The U.S. auto business in 2015 is a Hollywood movie—one big car chase and a happy ending. If there’s a hero, it’s scrappy little Subaru, the Japanese company best known as Fuji Heavy Industries.

    “U.S. drivers bought a record 53,070 Subarus in September, a 28 percent increase over the same month last year. No other car company saw sales grow so quickly. In fact, no other company has been close to matching Subaru’s sales pace all year.”

    Click for article “Subaru Is Still the Hottest Car Company in the U.S.” – Bloomberg Business or browse our inventory online at Rimrock Subaru.

    Source: Bloomberg Business, October 2, 2015.

    Categories: Latest Rimrock Subaru News | Tags: , , , , , | Leave a comment

    The Crossover Climb Challenge | Rimrock Subaru

    Recently, an independent testing organization, the USAC, put unmodified, factory-spec, all-wheel-drive vehicles from various manufacturers through a very difficult test – climbing and descending a slippery, steep, low traction ramp, to simulate a slick or ice covered hill. See if Subaru Symmetrical All-Wheel Drive is up for the challenge in this entertaining video.

    Also, check out this video, where instructors investigate the safety of the AWD systems of the top Crossovers on the road today, at the Emergency Vehicle Operations Center, which teaches police, firefighters, and other first-responders how to deal with the toughest road conditions imaginable.

    Learn more, or browse our HUGE inventory, at

    Categories: Latest Rimrock Subaru News | Tags: , , , , , , , , , , , , , , , , | 1 Comment

    New Subaru BRZ STi teasers leaked | Rimrock Subaru

    Ever since the launch of the highly popular Subaru BRZ sports sedan (and the first Subaru in a long time to have rear drive only), rumors have been out there about a possible STi edition of this car. According to several recently leaked photos circulating on the internet, it looks like this may become a reality!

    Subaru BRZ STi Teaser 1

    Subaru BRZ STi Teaser 1

    Subaru Japan posted these photos on their own STI website recently, with the last slide saying “Coming Soon.”

    Subaru BRZ STi Teaser 2

    Subaru BRZ STi Teaser 2

    Subaru BRZ STi Teaser 3

    Subaru BRZ STi Teaser 3


    For those who have been waiting for the BRZ to get the STi treatment – start saving your money now!

    To learn more about Subaru BRZ’s and see our inventory, check out our website at .

    Categories: Latest Rimrock Subaru News | Tags: , , , , , , | Leave a comment

    Subaru How-To | Navigation System | Rimrock Subaru

    Are you getting the most out of your powerful Navigation System? A little confused by the system? Check out this informative and simple tutorial:

    Rimrock Subaru has a vast selection of new and pre-loved Subarus for every budget in the Montana and Wyoming region! Check us out today!

    Categories: Latest Rimrock Subaru News | Tags: , , , , , , | Leave a comment

    Subaru XV Crosstrek Hybrid Debut! | Rimrock Subaru

    Finally! Subaru introduces the XV Crosstrek Hybrid at the 2013 New York Auto Show.

    The most fuel efficient All Wheel Drive Hybrid vehicle in America!


    To see our entire Subaru inventory, click here:

    Categories: Latest Rimrock Subaru News | Tags: , , , , , | Leave a comment

    2014 Subaru Forester is an IIHS TOP SAFETY PICK

    Subaru remains the only manufacturer with IIHS Top Safety Picks for all models for the fourth consecutive year (2010-2013)

    MISSISSAUGA, ON, March 6, 2013 /CNW/ – Subaru Canada, Inc. is pleased to announce that the completely redesigned 2014 Forester has earned the Insurance Institute for Highway Safety’s (IIHS) top award for good performance in its moderate overlap frontal, side, rollover and rear impact evaluations. This distinction has helped Subaru become the only automaker to earn a 2013 TOP SAFETY PICK for every model it builds.

    “Safety is always top of mind as we aim to inspire confidence and peace of mind on every road in all conditions,” said Shiro Ohta, president and CEO of Subaru Canada, Inc. “Subaru’s ring-shaped reinforcement frame has been proven in more than a decade of use. This design provides excellent protection with the structure increasing cabin rigidity and absorbing impact energy from any direction.”

    TOP SAFETY PICK recognizes vehicles that, in IIHS testing, do the best job of protecting people in front, side, rear, and now rollover crashes based on ‘good’ ratings in each category. The IIHS ranks in terms of Good, Acceptable, Marginal and Poor, with ‘good’ as the top rank possible in Institute tests. Winners also must have electronic stability control.

    “For four consecutive years, Subaru is the only automotive manufacturer with the distinction of earning IIHS TOP SAFETY PICK awards for every model it builds,” said Institute president Adrian Lund. “Subaru deserves praise for making safety a top priority.”

    About IIHS To qualify for a TOP SAFETY PICK, vehicles must have good ratings for occupant protection in the moderate overlap frontal, side impact, rollover and rear tests. IIHS rates vehicles as good, acceptable, marginal or poor based on performance. The Institute’s frontal crashworthiness evaluations are based on results of a 40 mph moderate overlap frontal crash. Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry – the height of a restraint and its horizontal distance behind the back of an average-size man. In the roof strength test, a metal plate is pushed against one side of a roof at a displacement rate of 0.2 inch per second. To earn a good rating for rollover protection, the roof must withstand a force of four times the vehicle’s weight before reaching five inches of crush. This is called a strength-to-weight ratio.

    SOURCE Subaru Canada Inc.

    Want to learn more about the Subaru Forester? Check them out, and all the Subaru models, at Rimrock Subaru:


    Categories: Latest Rimrock Subaru News | Tags: , , , , , , , , | Leave a comment

    Subaru: First Day [VIDEO] – Rimrock Subaru

    Categories: Latest Rimrock Subaru News | Tags: , , , , | Leave a comment

    Create a free website or blog at

    %d bloggers like this: