Posts Tagged With: rimrock subaru

Wish Upon the Pleiades


Subaru was founded 63 years ago by Kenji Kita. He had a long dream of getting the company he was the CEO of, Fuji Heavy Industries, into the business of car manufacturing. Kita began plans for building a car with the development code-name P-1. Kita asked for and received many proposals for an official name for the new car. None appealed to him in any significant way, which lead to the first time ever that love made a Subaru a Subaru.

Kita gave the car a Japanese name that he had “been cherishing in his heart”: Subaru, which is the name of the Pleiades star cluster in Japanese. So much of his love, heart and soul was put into this car that no name was good enough except for one that came from so deep in his heart.

The Pleiades is a star cluster not too far from Earth and visible with the naked eye. The cluster is dominated by hot blue and extremely luminous stars that have formed within the last 100 million years. The Pleiades were an inspiration to Kita 63 years ago as he navigated his way through the invention of the brand, as well as helping sailors navigate the Mediterranean Sea, as ‘the season of navigation began with their heliacal rising’. Subaru has even recently collaborated with Japanese anime studio to produce animation series ‘Wish Upon the Pleiades’ as a marketing effort in Japan. The series can be viewed on YouTube and a film adaptation is currently in production.

The Pleiades were used to create the logo for Subaru as well. The six star design (although the star cluster contains seven stars, two of them are so close they look like one) is the focal point of the brand’s emblem. There has always been a blue background due to the bright blue burning of the stars. Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.

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Installing STI Mods for the 2015 Subaru WRX | Rimrock Subaru

A Subaru Master Technician installs parts from the STI Sport Package designed for the 2015 WRX! Watch it here:

Curious? Call us today to get a quote! 406-651-5200 or

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Subaru Broke The Isle Of Man TT Record, Again | Rimrock Subaru

June 6, 2014


Douglas, Isle of Man –  Subaru of America, Inc. announced today that in a final timed run on the Isle of Man TT Course, Mark Higgins driving a 2015 Subaru WRX STI breaks his lap record of the fabled 37-mile course with an average lap speed of 117.510 and a time of 19 minutes and 15 seconds. In Higgins’ record lap earlier this week, several errors caused him to lose time and he was determined to get more out of car. This new lap record breaks the 116.470 MPH average and time of 19:26 set Wednesday. The previous record of 115.36 MPH was set in 2011 in a WRX STI.

Isle Of Man Record

The run was completed in a U.S.-spec 2015 Subaru WRX STI.

“This was a great run when everything came together and I was able to do a much cleaner lap as I am still learning where I can go flat in this car,” said Mark Higgins. “I am really happy to beat the lap records set by John McGuiness in the Zero Bikes and the sidecar lap record as John was riding me about that! I can’t say enough about the new WRX STI and how much abuse it has taken as we have really ridden it hard over this course for three very fast runs and this is definitely not an easy course. The chassis on this new car is just night and day.”

The car Higgins drove is a stock U.S.-spec 2015 WRX STI, with the exception of an FIA-spec roll-cage, racing seat and harness, fire suppression system and modified springs and dampers to handle the sustained high speeds and changing conditions of the course. The Subaru WRX STI also featured Dunlop Direzza tires and a high decibel straight exhaust for crowd safety. The speed limiter was also removed from the car.

“I would like to thank Subaru for making this possible and also a big thanks to all the organizers and marshals who volunteer their time here and who made this drive happen and also made it a safe run,” Higgins added.

“We knew there was more speed in the car after Wednesday’s run and we are very happy the organizers made this happen today,” said Dominick Infante, National Manager of Product Communications, Subaru of America, Inc. “Mark was really flying on today’s lap and could show what the new chassis can do on a circuit as demanding as the Isle of Man TT.”

The event, which has been comprehensively risk assessed by both Subaru and the ACU, including consultation with all relevant parties, took place under full, closed road race conditions.

David Cretney, the Isle of Man Government Political Member responsible for Tourism and Motorsport, commented:

“We are pleased (delighted) to be able to help one of the TT’s valued, long term partners in delivering their promotional campaign for the new vehicle. Subaru of America has made a major commitment to the event, both financially and as a provider of course cars, which helps us to reduce the fiscal contribution required by the public purse.

In his previous attempt on the course, Higgins created one of the most memorable race videos when he had a self-described “moment” at the bottom of Bray Hill at 150 MPH. The video has received almost 4 million views. After setting the record Higgins stated, “Setting the record was both the most exhilarating and the most frightening thing I have ever done.”

Stay tuned for a full video release of the run.

Want to see a Subaru WRX STi up close and personal? Check us out at


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Learn more about the 2015 WRX STI | Rimrock Subaru

The next generation Subaru WRX STI is a winner. It is truly the Daily Driver Rally Car!

On this episode of Ignition by MotorTrend, Carlos Lago tests the 2015 Subaru WRX STI. Much like the new WRX, this STI has an entirely new and significantly stiffer body structure, but unlike the WRX, it still uses the same 305 horsepower 2.5-liter turbocharged flat-four that’s powered the car since 2008. Want to see how the performance improvements stack up in reality? Well…Watch the video below! 🙂


Yeah, you know you want to test drive one!

Check out for our latest inventory!

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2015 Subaru Outback Dynamic Brochure | Rimrock Subaru

“The all-new 2015 Subaru Outback is ready for your most ambitious adventures. Defy bad weather with Subaru Symmetrical All-Wheel Drive. Laugh at steep hills and slippery terrain with X-MODE® featuring Hill Descent Control. Stomp rough roads with 8.7 inches of ground clearance. Shun the gas pump with the 33 MPG1 SUBARU BOXER® engine. Whoop your excess cargo into submission with retractable roof cross bars and new tie-downs, and slow the sands of time with proven dependability.2 Your adventure kit is ready. Start packing now.”

Click Image to View Interactive Dynamic Brochure !

2015 Subaru Outback Premium

Be the first to enjoy our guided tour of the all-new 2015 Subaru Outback. Your adventure starts here. (CLICK)

To learn more about Subaru Technology, visit our site here:

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We’re Sharing the Love with Family Service, Inc. | Rimrock Subaru

Rimrock Subaru and
Family Service, Inc. Billings, MT

Rimrock Subaru & FSI

April, 7, 2014

Rimrock Subaru of Billings recently announced the results of its “Share The Love” winter campaign to support Billings’ own Family Service, Inc. Subaru of America will be presenting a check for $6,583.25 to Family Service, Inc. directors at 1824 First Ave North, the home of Family Service on Wednesday, April 9th at 9:00am.  This celebration of community generosity will take place in conjunction with the annual volunteer appreciation breakfast at Family Service.

Family Service works to prevent homelessness and alleviate poverty in Yellowstone County. They assist struggling families with basic needs, including food, clothing, rent and utilities. They also offer special services  like back to school supplies for children, holiday meals and gifts, or vision care assistance, helping vulnerable children, adults and senior citizens.

The money raised during Subaru of America’s sixth annual “Share the Love” event, during which customers buying or leasing a new Subaru had the opportunity to designate a $250 donation from Subaru to charity. Five national charities were selected by Subaru of America, and individual Subaru retailers were allowed to add a sixth charity from their local community.

Rimrock Subaru partnered with Family Service, Inc., a decision clearly embraced by the dealership’s customer base. More than a third of Rimrock Subaru’s customers chose to designate Subaru’s donation to Family Service, Inc., resulting in a fundraising success that exceeded expectations.

“Family Service has operated in Billings for more than 100 years.” said Executive Director, Stacy Brown. “Generous local donors and volunteers are vital partners in our work, making it possible to provide help, preserve dignity and instill hope among our neighbors in need.”

“This was the first year that Subaru asked dealers to choose a hometown charity option, and we were thrilled to be able to partner with Family service Inc.,” said Ernie Lee, Owner/Partner of Rimrock Subaru. “Family Service Inc. changes lives, and helps stop the cycle of homelessness in our community. Our customers appreciate that, and they support the Family Service mission.”

Subaru of America officials have said they expect to donate $10 million to charities in 2014 as part of the “Share the Love” campaign, which has provided $35 million in donations over the last six years.
Rimrock Subaru, owned by Ernie Lee, John Soares and Steve Zabawa, has been in business at 324 S. 24th St W in Billings since 2002.

For more information: Ernie Lee, GM Rimrock Subaru 651-5200.

Jane McCracken, Director of Development, Family Service, Inc. 259-2269

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The 2015 Subaru Legacy | Redesigned and Ready for the Future | Rimrock Subaru

The Subaru 2015 Legacy. It’s more than a sedan. It’s a Subaru. Watch how much farther trust can take you with the all-new 2015 Legacy. This in-depth video shows you how this exceptionally well-built and reliable sedan earns an impressive 36 highway MPG with its retuned, smart Lineartronic® Continuously Variable Transmission (CVT) and standard Subaru Symmetrical All-Wheel Drive. Plus, you’ll have comfort and peace of mind with its now roomier and upgraded cabin, and our driver-assist system, Subaru EyeSight®, watching the road ahead and ready to react to help you avoid trouble.

Check out our 2014 model year line up at Rimrock Subaru!

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2014 Subaru Legacy|Rimrock Subaru

Check out the 2014 Subaru Legacy and all of it features.

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Subaru Impreza vs Cam Sinclair Dirt Bike | Rimrock Subaru

Top Gear video: Subaru Impreza vs Cam Sinclair Dirt Bike. This Impreza is modified a bit with a roll cage and a little more horse power, but it’s an insite to what kind of terrain they can handle.

If you like this video check out our new line of Subaru Impreza’s at Rimrock Subaru.

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Help Us Share the Love this Season! | Rimrock Subaru

Happy Holidays from Rimrock Subaru!

Rimrock Subaru and Subaru of America is proud to announce that for the sixth year, Share the Love is in full effect at Rimrock Subaru!

General manager Ernie Lee said the nonprofit organizations deserve support ‘to help maintain this great environment we live in.’ The donation to spotlight the charities is just one way to give back to the community, he said.

From now until Christmas, if you stop in at Rimrock Subaru and bring a gift or cash donation for Family Service Inc, to help a child or family in need, Rimrock Subaru and Gainan’s Floral will give you a free Pointsettia for your charitable gift. This is the time of season that we all need to think of the members of our community that need our help. Help them today and get a free poinsettia from Gainans and Rimrock Subaru.

Additionally, from now until January 2nd, if you purchase any new Subaru, Rimrock Subaru and Subaru of America will make a donation of $250 to one of six charities. The choice of Family Service Inc, the National Park Foundation, Meals on Wheels, American Society for the Prevention of Cruelty to Animals (ASPCA), Teach For America, or Make A Wish organizations will receive a donation if you select them as your charity of choice. Call 866-979-1644 and set your appointment to select the New Subaru of your dreams. Or go to and take first choice right now!

Join in on the conversation on our Rimrock Subaru facebook page and tell your local community about the non-profits that make you passionate. Help educate, inform, and share your favorites at . We love photos and stories from the community! Have a great Holiday Season, and don’t forget to Share the Love!

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