Wish Upon the Pleiades

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Subaru was founded 63 years ago by Kenji Kita. He had a long dream of getting the company he was the CEO of, Fuji Heavy Industries, into the business of car manufacturing. Kita began plans for building a car with the development code-name P-1. Kita asked for and received many proposals for an official name for the new car. None appealed to him in any significant way, which lead to the first time ever that love made a Subaru a Subaru.

Kita gave the car a Japanese name that he had “been cherishing in his heart”: Subaru, which is the name of the Pleiades star cluster in Japanese. So much of his love, heart and soul was put into this car that no name was good enough except for one that came from so deep in his heart.

The Pleiades is a star cluster not too far from Earth and visible with the naked eye. The cluster is dominated by hot blue and extremely luminous stars that have formed within the last 100 million years. The Pleiades were an inspiration to Kita 63 years ago as he navigated his way through the invention of the brand, as well as helping sailors navigate the Mediterranean Sea, as ‘the season of navigation began with their heliacal rising’. Subaru has even recently collaborated with Japanese anime studio to produce animation series ‘Wish Upon the Pleiades’ as a marketing effort in Japan. The series can be viewed on YouTube and a film adaptation is currently in production.

The Pleiades were used to create the logo for Subaru as well. The six star design (although the star cluster contains seven stars, two of them are so close they look like one) is the focal point of the brand’s emblem. There has always been a blue background due to the bright blue burning of the stars. Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.

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The Subaru Crosstrek – The Critics Rave

“The Subaru Crosstrek combines the efficiency and comfort of a compact hatchback with the off-road ability of a rugged SUV.”

—AutoTrader

 

The critics rave. The all new Subaru Crosstrek is sure to turn heads. Visit us at 324 South 24th Street West, Billings, MT 59102, and get a great deal on a new or used Subaru.

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Subaru is Kelley Blue Book’s 2016 Best Overall Brand, Most Trusted Brand, and Best Resale Value.

  • Subaru is Kelley Blue Book’s 2016 Best Ovkbberall Brand, Most Trusted Brand, and Best Resale Value.

  • Win-Win-Win.

     

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Our customers love us!

Our Rimrock Subaru General Manager BJ Johnson is committed to exemplary customer service. Here is a review of one satisfied customer this past June.

“I want to thank Scott Johnson for putting me into my dream car. I wasn’t even planning on purchasing a brand new vehicle when I stepped onto the lot but we met Scott and test drove a 2016 Subaru Cross trek and I fell in love. He worked with us to get us into the new car with a comfortable and affordable price. He is wonderful to work with and very informative I will never buy a vehicle anywhere else or from anyone else. Thank you so much for making me feel like a million bucks in my new car, and I will for sure make the drive from Minot to purchase another vehicle from you!”
—Karma Mitchell

Visit Rimrock Subaru, your hometown Subaru dealer at 324 South 24th Street West, Billings, MT 59102.

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The all new Subaru Forester

2016-subaru-forester-pricing-revealed-forester-25i-starts-at-22395-96725_1“For all of its functionality and ruggedness, the Forester still delivered comfort, reliability, and efficiency.”
—Motor Trend

Built to maintain value.

  • According to ALG, the 2016 Subaru Forester maintains its value longer than any other vehicle in the compact utility segment.
  • Best Resale Value

  • The Subaru Forester is one of the Top 10 cars with Best Resale Value for 2016 according to Kelley Blue Book’s KBB.com.
  • Built to last

  • 98% of Subaru Forester vehicles sold in the last 10 years are still on the road today.
  • Designed to Keep You Safe

  • The Subaru Forester is an IIHS Top Safety Pick for ten years running (2007-2016).
  • Visit Rimrock Subaru, your hometown Subaru dealer at 324 South 24th Street West, Billings, MT 59102.

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    LeBron James is trying to convince all the doubters he really does drive a Kia

    Kia Motors has launched a very self-aware ad campaign that depicts its brand ambassador LeBron James insisting that he really does drive a Kia.

    james

    Learn more about Lebron James’ love affair with Kia from Business Insider at http://www.businessinsider.com/lebron-james-kia-ads-2015-12

     

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    Why did Kelley Blue Book name Subaru the Most Trust Brand,
    Lowest Cost to Own, and the Best Resale Value for 2015? Find out at Rimrock Subaru. Subaru — Confidence in Motion.®

    Visit us at 324 S 24th St W, Billings, Montana to learn more! In the meantime, you may view our inventory at RimrockSubaru.com.

    confidence

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    Is your senior is graduating this spring?

    kiagrad

    Your senior is graduating this spring! Show her how proud you are by co-signing for a new Kia! Learn more at RimrockKia.com.

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    Subaru Loves Pets

    pets

    Rimrock Subaru Loves Pets. Learn more at http://www.rimrocksubaru.com/subaru-loves-pets.htm

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    Rimrock Subaru wishes everyone a happy new year

    Happy new year from Rimrock Subaru. Learn more about our great deals on new and used Subaru motor vehicles, and browse our inventory online at www.rimrocksubaru.com

    newyear

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