Subaru of America Reports Records Sales in August!

Subaru of America, Inc. (SOA) reported on September 1st, that August was a record-setting month for sales. With 22,239 vehicles sold; this has been ones of Subaru’s Augusts ever. This year, Subaru has sold 172,182 vehicles, representing a 20% increase over last year’s YTD sales figures. SOA has more:

CHERRY HILL, N.J., Sept. 1, 2010 Subaru of America, Inc. today reported August sales of 22,239 units. With the exception of last year’s outstanding result during the CARS program this was Subaru of America’s best August ever. Year-to-date sales totaled 172,182 units – a 20-percent increase.

The Subaru Outback posted another record month with 8,053 units sold in August 2010, a 37-percent increase compared to August 2009.

“August was another great sales month for Subaru,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Since last August and the CARS program we’ve ramped up production but demand has continued to outpace supply for our products. Thanks to our strong product line up, we continue to grow and are looking at another record year for the brand.”

                  Aug-    Aug-  %   Aug-10  Aug-09    %
  Vehicle Lineup    10      09 chg  YTD     YTD     chg.
  Legacy          2,965  3,569 -17%  25,166  18,536   36%
  Outback         8,053  5,857  37%  58,230  29,755   96%
  Impreza         3,801  6,590 -42%  29,377  34,994  -16%
  Forester        7,234 11,870 -39%  57,672  55,602    4%
  Tribeca           186    797 -77%   1,737   4,941  -65%
  Total          22,239 28,683 -22% 172,182 143,828   20%

“The dedication and outstanding efforts of our employees and retail partners allow Subaru to continue to achieve new sales records,” said Thomas J. Doll, executive vice president,Subaru of America, Inc. “We have a strong product line that appeals to today’s buyers, and we are on target for another record-setting year.”

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S.automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit

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